Archive for October, 2013

Less is … Better

October 30th, 2013

I’ll keep this short. And it turns out you should, too.

According to research by Jakob Nielsen, user advocate and principal of the Nielsen Norman Group, the typical online visitor reads only half of the content on pages with 111 words or less. That’s a maximum of 55.5 words. If you’ve made it this far, you’re already at 60.

Most users read about 20% of the text of an average page with 593 words. That’s comes out to just 118 words– not a lot of space to make an impression. Photos and videos are the real eyeball magnets these days. Just ask Pinterest and Instagram.

Make Every Word Count

You might think this would be depressing for a writer, but it’s not. I can recognize the same behavior in myself. Nielsen’s research serves as a helpful reminder that every word must engage the reader, starting with word one.

Now, think about your online copy. Is it grabbing readers’ attention? Is your information architecture and page layout helping them get to the good stuff fast? I could go on about how I can help you refine your message, engage your audience and drive sales, but at 200 words and counting, I think I’ve pushed my luck enough already.

Thanks for reading. I mean that.




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On Writing: Thomas Jefferson

October 23rd, 2013

Five Reasons to Work with a Freelance Business Writer

October 16th, 2013

I was talking with a marketing guy at a cocktail party last weekend and he asked me what I did for a living.  When I explained I was a freelance business writer, the look on his face told me he didn’t quite get it.

He then asked me, “So why do people hire you?”

It’s a fair question. Not all marketing and PR people have worked with freelance writers before. Some don’t even know we exist. So as self-serving as it might be, let’s talk about why you might want to hire a professional business writer.

You should consider working with a freelance business writer if:

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